A diversified economy that supports the community's ability to grow, thrive, and adapt.
Goal I: Increase tourism-related revenue by 2029.
| Year I Action Items |
Responsible Parties |
| Establish a baseline for current tourism-related revenue |
Economic Development & Finance |
| Identify and have Council adopt the specific percentage we want to increase from the baseline |
Economic Development & Finance |
| Create and implement a robust process for annual review and improvement of events |
Public Works/Parks & Recreation |
| Create a Tourism Advisory Team |
Economic Development |
| Begin work on a 2-year Marketing Plan |
Economic Development |
| |
| Beyond Year I Action/Consideration Items |
| Gate attractions |
| Signage (promotional & wayfinding) |
| Commercial kayak operations |
| Explore way to promote and enhance the Farmer's Market |
| Include opportunities for Camp Verde to serve as a home base for regional tourism as part of our overall marketing and tourism efforts |
| Increase number of short-term "Stay and Play" opportunities |
| Strengthen partnerships with Yavapai-Apache Nation and others |
| |
Goal II: Adopt a unified vision for the downtown area by June 30, 2025
| Year I Action Items |
Responsible Parties |
| Facilitate the creation of a downtown business/community alliance |
Economic Development |
| Define the geographic boundaries and overall brand - "What is downtown?" |
Economic Development & Community Development |
| |
| Beyond Year I Action/Consideration Items |
| Create a physical plan and drawing for community elements |
| Explore helpful partnerships such as Main Street USA |
| Identify way to co-promote Fort Verde State Historic Park |
| Explore promotional programs such as Camp Verde Dollars/Gift Certificate program |
| Install way-finding signage |
| Research parking needs and implement appropriate strategies to address needs |
